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Russell Nohelty's avatar

I definitely wrote about that here. https://www.theauthorstack.com/p/growth-or-something-like-it

This is that bit. Thanks for shouting it out. Glad it resonated :)

Lots of people ask me why I’m so concerned with people monetizing their work. While I appreciate lots of people just want to write, what I have seen again and again is that, eventually, if you don't make money on something, you will burn out at it.

Heck, you might burn out if you do make money on something, but you are sure to do so if you don't.

This is because passions are often hard and expensive, and laying in bed surrounded by books is easy. It's much easier to zone out and play video games than to do the hard work of this blog, or my podcast, or even writing books.

My podcast, The Complete Creative, ran for 200 episodes and made me a total of $100. I loved that podcast, but eventually, it became impossible to put in the resources required to make it better, because it wasn't making any money.

I couldn’t pay for advertising, I couldn’t pay for a better editor. I couldn’t do anything to make it better.

Since I couldn't improve on it, the show stagnated and became boring.

I've met so many people who had to abandon their dreams because they couldn't grow it effectively. Either they didn't have the money or audience to make it worthwhile.

So, they gave up. Maybe they didn't abandon their dream entirely, but it became a hobby they only did sporadically when they had time, and no longer shared it widely with the world.

Yes, some people took it up as a hobby and then got a job, but most people just abandoned the thing they loved because it became too hard to push that boulder up a hill with no reward.

There are only so many hours in a day, and it's hard to spend the few free hours people have on something that costs a lot of money and doesn't grow at all.

However, when you see growth in something it becomes very easy to invest more time and money into it because all your hard work is paying off.

This is why I think it's so important to learn the marketing side of things; because then you will see growth in your business, and invest more into it. Then, there will be more cool things in the world, and I can buy them all.

Even if you make no money, you will at least find more people to appreciate your work. Many creators say they don’t care about the money. I have never met one who didn’t want to find more people that resonated with their message.

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Larry Bone's avatar

Love the tree symbol! The evergreen the always alive symbol of the evergreen spirit. 🌲 Always keeps going!

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